Intelligent Tyre: the world of the car is changing

Pirelli presents 'Technology in Revolution': the latest generation of Run Flat tyres, and the most recent and innovative technological systems developed by Pirelli in increasingly intelligent and interactive tyres. The latter a requirement that is now a 'must' on a global scale for a car world that is paying ever greater attention to the tyre.

In the case of Pirelli, always the absolute protagonist in the tyre and Ultra High Performance (UHP) technological fields, this requirement must marry in with increasingly specialised and higher performing products, so as to satisfy to a growing extent its partnership with the manufacturers of cars that are ever more demanding, faster and technologically advanced. The more extreme the demands of the car, the more Pirelli is rewarded by the vehicle makers and the market. That is confirmed by Pirelli's results in recent years and by continuous records for the Pirelli brand. Confirmation that enthusiasm and excitement, which has always driven the Milan-based tyre manufacturer continue to be valued in the car world.

 

Pirelli is proud of its traditions, but it has its focus firmly fixed on the future. A future that is already here today. So we present 'Technology in Revolution'. Not just an introduction of its vanguard new Run Flat cover, which is rapidly acquiring an increasing number and variety of homologations and sizes in its multi-product portfolio. A real shop window of technology and innovation, for the purpose of infusing its products with maximum safety and interactivity with the vehicle for the benefit of the end user.

And that is not all. National and international road regulations continue to concentrate greater attention on the active and passive safety of the car. That, obviously, obliges the manufacturers to equip their cars with monitoring and reporting systems that also involve the tyres, but with devices and regulations that are often too broad and potentially insufficient - note the recent NHTSA norms soon to be applied in the U.S.A. - also because they are managed by systems of indirect detection.

 
Pirelli responds to these needs by keeping the tyre at the centre of attention: confirming its faith in the Run Flat; investing in an increasingly close collaboration with the vehicle manufacturers; choosing to place its trust in the 'direct' control of inflation pressure for the product's optimisation. When that equilibrium changes, this will be the revolutionary reaction:  the SWS™ system - now also available for SUVs - activates a system of automatic re-inflation in the case of both a puncture, ensuring a longer time - and, therefore, more space - to bring the situation back to a condition of safety, and a natural loss of air, guaranteeing optimum pressures for 9-12 months.

Another stride towards greater peace of mind.